Digital marketing and how to launch a campaign

This workshop was delivered at the University of Exeter for their Grand Challenges Week. In their words,

Grand Challenges is a project week, in which you will work in interdisciplinary groups with other like-minded students to design innovative solutions to real world challenges. Top academics and invited speakers will share their views and help you apply your skills and knowledge to a real-life problem. You will further develop your transferable skills including team work, presentation skills and project planning.

My presentation is designed to help students learn how to structure ideas and form the starting point of launching a campaign. Their projects varied from enabling social changes to addressing environmental imbalances, from food to mental health issues.

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