Devon’s Good Game Set to Expand After Securing £80k Investment Deal

Award-winning charcuterie company, Good Game, has been awarded £40k of EU funding, matched by a further £40k investment of their own as part of a growth strategy.

To support the company’s ambition to increase production by 300%, the Topsham based manufacturer has completed its custom-built premises at Darts Business Park. Compared to their previous warehouse in Clyst Vale, the new spacious location will allow Good Game to hang meat, develop new products, package products and create additional office space.

Best known for producing naturally dried game and cured meats made from hand-reared pigs on the Powderham Estate and neighbouring farms, Good Game are on a mission to champion the best tasting charcuterie in the world. Just like artisanal Italian charcuterie, Good Game make everything they produce by hand, using only salt and natural air. Whilst this process takes significantly longer than commercial products, owners Steve Williams and Pete Woodham Kay believe the traditional approach is best. They have also recently secured an organic certification meaning they are one of the only organic and nitrate free producers in the world.

Steve says, “Since we set-up Good Game four years ago, we set out to create a product that is truly original; traditional techniques using local meat and flavours. We want to support the west country, so we work with the best suppliers on our doorstep. We’re thrilled excited to now have the latest phase of expansion up and running.”

The announcement comes as they unveiled seven new products to their portfolio; rabbit salami, chilli chorizo, nduja (spreadable spicy salami), organic pastrami and salt beef, face bacon, mortadella and frankfurters, injecting further excitement into the UK charcuterie sector.

There has been a cured meat revolution in recent years, with more than 200 British manufacturers in 2017 compared with only 19 in 2010. Pete says, “The weak pound means that the cost of imported charcuterie has risen by approximately 10%, so it’s no wonder we have seen an increase of British artisanal producers. It’s great for our food chain, as charcuterie production uses up every single part of the animal so nothing is wasted; and it’s great for consumers as there’s far more choice available.”

Good Game currently sell their products to pubs, restaurants, retailers, at their Topsham-based barbecue restaurant, The Pig and Pallet, and online at

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