Social media engagement is at the forefront of digital marketing and is integral to any communications plan. There are a multitude of reasons for building a clear social media strategy:

  • Build a community of advocates
  • Reach and engage with your audience
  • Monitor keywords – what do people actually think?
  • Evaluate campaign success
  • Targeted advertising opportunities
  • Improve website SEO
  • PR value of user-generated content

I work with clients to identify the right social platforms for their business, launch their profile and manage social media campaigns. This involves:

  • Developing a social media strategy
  • Creating profiles and building an audience
  • Providing tools that help to structure messages
  • Theme development and content generation
  • Creating social guildelines
  • Team training
  • Evaluating success in meeting KPIs

Can you afford not to join in the conversation?